La Zarra is a Canadian singer and songwriter of Moroccan descent, currently based in France. She will be representing France in the 2023 Eurovision Song Contest in Liverpool, UK, with her song "Évidemment."

Born to Francophone Canadian parents in Montreal, La Zarra spent her childhood moving between Montreal and Longueuil before settling in the latter. In 2016, she gained popularity with her debut single "Printemps blanc," a collaboration with French rapper Niro.

In 2021, La Zarra achieved even greater success with her single "Tu t'en iras," which received regular airplay on radio and television and was certified platinum by the Syndicat National de l'Édition Phonographique (SNEP). That same year, she was nominated for Francophone Revelation of the Year at the NRJ Music Awards, France's premier music awards show, in part due to the success of her debut album, "Traîtrise."

On January 12, 2023, France Télévisions selected La Zarra to represent France at the 2023 Eurovision Song Contest, making her the second Canadian singer to represent the country after Natasha St-Pier in 2001.

The upcoming French entry for 2023 appears to be a quintessential French chanson, but with a refreshing modern twist, boasting a compelling rhythm. The immensely charismatic singer delivers the performance with sheer pride and confidence, evoking memories of her idols, the legendary Céline Dion and Edith Piaf. Through her fictional persona, La Zarra, the singer places great emphasis on fashion, drawing inspiration from the glamour and power exuded by women in classic films from the 40s, 50s, and 60s. As revealed in a recent interview with the French newspaper "20 minutes," the artist's name is a nod to the renowned poem "Lazzara" by Victor Hugo. The French head of delegation described La Zarra as a mysterious, inspirational, and charismatic modern artist, proudly flaunting her chic French signature.