For the upcoming 65th Eurovision Song Contest 2020 in Rotterdam, Netherlands, the official slogan has been announced: “Open Up”. Every contest is having a special motto so that the artwork and logos do make more sense and reflect the spirit of the host city. In 2002 it was the first time in ESC history that a motto “A Modern Fairy tale” has been used.

For the upcoming 65th Eurovision Song Contest 2020 in Rotterdam, Netherlands, the official slogan has been announced: “Open Up”. Every contest is having a special motto so that the artwork and logos do make more sense and reflect the spirit of the host city. In 2002 it was the first time in ESC history that a motto “A Modern Fairy tale” has been used.

“Open Up” is also a reflection of the modern world, especially in the Netherlands, where freedom and individual way of living do have a very high value. In a way it’s an incomplete slogan, which should be completed with hundreds of variations, individually. The Executive Producer Event of the Eurovision Song Contest 2020 Sietse Bakker explained:

“We have looked for a theme and slogan that reflect what the Netherlands stands for and which the Dutch can identify with; a country with an open mind to the world, where we speak our mind, with respect for each other. We also found it important to choose a theme that reflects the spirit of our times. People are concerned about increasing polarization and freedom isn’t as self-evident for everyone as it should be. With the slogan 'Open Up’, we warmly invite people to open up to others, to different opinions, each other's stories and of course to each other's music”.

80 years ago the city of Rotterdam has been bombed in World War II, 70 years later it will host the biggest live TV show in the world, welcoming all European nations and beyond. So the city is very open for changes and taking a positive view in the future. That will let us all getting excited what to come and expect of the 2020 ESC with new technologies, new music and inspiration.

Author: Bernd LemmermannEmail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Public relations, Editor, Journalist

About me:
As one of the founders of eurovisionlive.com I am responsible for the interviews with the singers and the editorial content. My passion for the Eurovision Song Contest exists since my early childhood. The exotic music, different cultures and languages have given a lot of inspiration to me. Since my very first ESC in Dublin 1994 I particularly appreciate the get together and friendship of all the nationalities and Riverdance was a thrill!