The organizers of this year’s Eurovision Song Contest in Basel have excelled in their preparations, ensuring everything is on track months ahead of the highly anticipated event in May. Marking the 69th edition of the world’s most popular live music show, Eurovision 2025 promises to be a spectacular celebration of music and unity.

The visual and audio brand identity for the 2025 Eurovision Song Contest was brought to life by Art Director Artur Deyneuve, who sought to design an experience that resonates with a sense of being heard and valued. Inspired by Switzerland’s rich tradition of direct democracy, rooted in listening and dialogue, Deyneuve chose “listening” as the heart of the branding concept. He named it Unity Shapes Love, reflecting the belief that true connection blossoms through understanding. As Deyneuve beautifully puts it, “If we listen to one another, we find love.”

This message will be visually expressed through the iconic Eurovision heart symbol, a powerful emblem of dialogue, unity, and the unifying magic of music. The pulsating Eurovision hearts will take center stage in the design, symbolizing the millions of people brought together by Eurovision to listen, connect, and celebrate in harmony.

Moritz Stadler and Reto Peritz, Co-Executive Producers of the 2025 Eurovision Song Contest, shared their thoughts: “Artur’s meticulously crafted design is deeply moving and elevates Eurovision to new heights. The Eurovision heart, pulsing in sync with the rhythm, beautifully embodies the unifying power of music. True to the Eurovision slogan, ‘United by Music’, it will connect people across the globe.”

The audio identity for Eurovision 2025 masterfully blends tradition with modernity, featuring a dynamic and powerful beat enriched by traditional elements. It incorporates yodelling, the distinctive rhythms of a Basel drum corps, and the unique melodies of the Hackbrett and alphorns. Art Director Artur Deyneuve explains: “We’ve created a bold, high-energy track that sets the stage for an unforgettable experience, combining pulsating beats with surprising musical effects.”

Florian Wieder, the renowned Production Designer with Swiss roots, returns for his eighth Eurovision stage design, drawing inspiration from the grandeur of Switzerland’s mountains and its rich linguistic diversity. This year’s event, held at the St. Jakobshalle in Basel, promises a ground-breaking approach. Wieder shares, “Our goal was to create a revolutionary stage concept – a holistic experience unlike anything seen before at Eurovision. With the immersive stage layout, the audience will feel more connected to Eurovision than ever before.”

Watch the introduction film about Basel in May 2025:

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